Abstract

The landscape of medical congresses is currently facing a crisis due to various factors. The COVID-19 pandemic has led to the cancellation or transition of many in-person events to virtual formats, impacting the benefits of face-to-face interactions and networking opportunities. Declining attendance, concerns about the quality of content, and ethical issues related to the pharmaceutical industry's influence have further contributed to this crisis. To address these challenges, potential solutions have been identified. Combining in-person and virtual components, hybrid events are gaining popularity and offer increased flexibility and accessibility. Reducing costs and expanding access can be achieved through tiered registration fees based on income or professional status, utilising lower-cost venues, collaborating with sponsors, and leveraging technology for administrative processes. Improving content quality and transparency involves rigorous peer review processes and clear guidelines for disclosing conflicts of interest. The future of medical congresses will be shaped by trends such as the increasing use of digital technology, interdisciplinary collaboration, and patient-centred care. Virtual platforms and immersive technologies will enhance educational content and networking experiences. Addressing ethical concerns requires stricter guidelines for sponsorship, transparency, and evidence-based content. Broader societal issues, such as health equity and climate change, must be incorporated into congress agendas. In conclusion, the crisis involving medical congresses presents challenges and opportunities for transformation. By embracing innovative solutions, adapting to changing needs, and addressing ethical and societal concerns, medical congresses can continue to play a crucial role in advancing healthcare and improving patient outcomes.